Today, nothing looks like before. Nowadays everyone is busy earning money or maybe participate in the rat race to prove themselves better than others.
Every action is now just to earn a little more to lead a good life. Now buyers are quite comfortable ordering apparel, shoes, electronics, among others, online.
With improving comfort with online payments. Now selling groceries online is a new addition.
Online grocery shopping has been around since the 90s, but, it’s just recently become a widespread and reputable industry.
Groceries sell irrespectively of the state of the economy. You can stop going to the cinemas and restaurants, but there’s no way you can live without toothpaste, soap and, well, vegetables.
Caught in the city’s fast pace, tedious commuting, and long working hours, many consumers don’t have the time to buy groceries or would like to avoid the chore.
What is online grocery shopping?
Online grocery shopping is a way of buying food and other household necessities using a web-based shopping service.
Yes, it is that simple. Get rid of the claustrophobic crowd of a local store for buying groceries.
There are two basic methods that people can use to purchase these items online. One is to order them from a local grocery store that participates in online shopping.
Another one is to order groceries or utilities from a large company such as Amazon, Spencer’s, etc.
With better advertisements about the shopping, payments, facilities, vast stocks, and shipping industry and with easier access to online ordering, online grocery shopping is more opportune than ever. And with the new technologies, it becomes easier and demanding.
In short, grocery stores are definitely changing because of the tech age, just like grocery shopping.
Why prefer online?
It’s now common to see someone shopping online for books, electronics, music, even medicines. But given the state of traffic in big cities and the lack of time, grocery shopping seems to be the next big thing.
There is no time for pin hunches, now we all believe that time is money. This is why many people prefer to buy online to save time to earn money.
The list of advantages is attached below.
- More variety.
- Least chaos.
- Quick delivery options.
- Easy return.
- Deals and offers.
- Quick price comparisons.
- Credit option.
- Cut off unusual buy.
- You can check the review.
- Can use coupons for more discounts.
- Buy things with no one knowing.
- Sending essentials and gifts to the relatives.
- Keeps on evolving
- You can do it after a few drinks.
10 reasons why online grocery is becoming so popular day by day
1. No More Queuing or Parking Hassles
Shopping online means no queuing at the checkout to pay, no parking hassles as you search for a space in the shopping mall car park, and no negotiating the in-store crowds if you have to shop at peak times.
2. Huge Variety with home delivery option
The variety available at the local stores is lesser because of space constraints but when it comes to online business, variety and the no. of products supersede in comparison to that of the traditional shopping experience.
And the best part about buying stuff online is that it is delivered at the doorstep of the house.
The effort of carrying heavy bags from the store is not a part of this smart shopping choice. With the young, old are also becoming used to the technology, and therefore, without worrying about anything, they too can shop from the comfort of their couch.
3. Time-saving with Better Prices
The local retail shop owners don’t keep enough margins to sell the products at discounts and that is when the online e-commerce players come into the picture.
Their survival technique is ‘retail quantity at wholesale prices’ and every rational consumer would buy from a place with the least price and these online-only businesses excel at providing huge discounts and offers to its customers.
There are invisible Indirect Savings as well when one shops online like saving petrol cost to supermarkets, parking ticket cost, carry bags cost, the food you eat at the Mall, etc. These are the indirect costs that people tend to ignore but this amounts to huge savings.
This procedure not only vouches on saving money but also time. Instead of wasting time stuck in traffic, in long billing queues in the supermarket, parking headaches, etc., one can choose to stay at home and opt for an easy checkout saving a whole lot of time for something productive.
No matter the weather or traffic conditions outside, online grocery shopping can be done irrespective of that.
4. 24X7 Shopping
Anyone can place an order at any time. Odd hours, Sundays, etc. doesn’t matter because here, one has easy access to the whole supermarket day and night.
One-click and the supermarket would appear on the screen. This benefit allows shopping when one is free and therefore does not have to rush to the store before it closes.
5. Easier to find with no impulse buying
Though virtual supermarkets claim to have a higher variety of products, it is still easier to find products by searching it on the app or website and check their availability instead of roaming around in the aisles of huge shops looking for the product eventually tiring oneself.
When in a supermarket, one tends to indulge in impulse buying leading to a shakedown in the budget which is often regretted.
Whereas while shopping online, such issues don’t arise because one is simply supposed to search for the required products and add them to cart.
Small Kids with their ever-growing demands is one of the other headache people have to face but here, no such problem occurs.
These are 5 major reasons why online grocery markets are now up on the level. Some more stories behind it are discussed below to give you a clear picture of it.
06. Easy Returns and Replacement with reordering reminder
Imagine you purchased a bag of rice from the mall’s supermarket & you found bugs in it – How would you get it replaced? Will you be willing to go back to the mall and fight for its replacement?
No, right! But with online grocery, it’s just one tap away. It is their customer support and after-sales services that drive people towards this medium.
One generally buys the same set of products for daily requirements like 20 kg atta, 5-liter oil, 2 packets of salt, etc. but buying them, again and again, every fortnight is a boring and tiring task and supermarkets also do not provide the option of repeating order.
But reordering with online grocery shopping is very easy – one tap and it’s done. All the products of the previous order will automatically get in the cart on the buyer’s command, a few changes can also be made easily and the monthly shopping is done in less than 5 minutes.
07. Deals and offers with quick price comparisons
To attract more customers, online stores keep offering discounts, rewards, and loyalty points.
Some sites offer daily deals with discounts on specific products whereas some offer bundle packages to entice buyers.
Some stores also offer loyalty points on purchases that can be later used as currency for more purchases.
Like any e-commerce site, you also get the option to apply discount vouchers coupons for additional savings.
In offline shopping, the only way of finding the best price for a product is by visiting multiple shops.
Comparing prices is a matter of minutes online. With the increasing number of grocery stores, it is easy to compare product prices on various portals and find the lowest price for any product.
08. Groceries from the comfort of your own home
This is the most obvious benefit, but it’s still worth talking about. Instead of trying to squeeze into a parking spot, or running into someone you know when you are not up for it, you can get everything you need for dinner while finally catching up on this season of Scandal.
And if you have little kids at home, need I say more. Grocery shopping with young children is not for the faint of heart.
If you’re not going to be at home at a convenient time for the delivery, check to see if your store has a curbside pickup. Then you can just order your groceries for a set pick up time, pull up to the store, and they will come to load your groceries into your car. Magic!
09. Less time wasted walking up and down aisles
Unless you’ve got a Fitbit goal you’re trying to meet, nothing is more frustrating than getting all the way down to the produce aisle – before realizing you forgot to get milk way back in the dairy aisle.
Or when the cashier is ringing you out and you remember you never grabbed eggs. When you’re shopping online, you don’t have to worry about making such mistakes.
Instead of wasting several minutes, it just takes a couple of clicks to make sure the contents of your cart are perfect.
10. Lighten your paper trail
Depending on what service you use, a lot of online grocery services will have sales from your local grocery store right there in the interface.
Some will even let you filter groceries by what’s on sale and what isn’t. This is a simple way to take advantage of all the great deals your grocery store has to offer.
The overall online grocery shopping experience is not just convenient but also encourages savings.
Everyone is busy nowadays with their work and responsibilities and this sure helps in solving a big-time problem.
With more and more people going online in India, e-grocery is the present and very soon will see rapid growth in the future as ‘Time is Money’ and this smart choice helps in saving both.